Nicolas Babin professional blog

2012-01-12T02:39:00.001-08:00

Qui fera la musique de la campagne de Barack Obama? C'est une super entreprise de Bordeaux, On Air Agency. http://tinyurl.com/7swlcp7

2012-01-03T01:53:00.001-08:00

Want to know more about Gamification? Have a look at the video: http://ping.fm/zYoLO #gamification

Animation about gamification

2012-01-02T05:02:00.000-08:00

Have a look at our animation about gamification.

Want to know how we manage marketing objectives thanks to Gamification?

Want to know what GCM Promo does for your benefit?

Click on play!

2012-01-01T08:58:00.001-08:00

Happy new year to all. May 2012 bring you everything you want.

Games and quality traffic generation

2011-12-27T02:38:00.000-08:00

Online marketing allows you (amongst other things) to measure in real time your ROI (Return On Investment) as well as all customer interactivity with your online campaigns.

However, today many marketing executives base their media buying decisions around 2 indicators:

- Unique visitors

- Page impressions with advertising

As a game specialist, we believe that these 2 indicators can only show one thing: the highest volume of traffic and to us, quantity over quality is not the right approach.

The indicators than should make sense to a marketing executive are about bounce rates, page views per visit, time on site.

Why? Because they show if visitors are engaged or if they have just landed on your site by mistake. Because they show quality of an audience, engagement of a reader, quality of content which can lead to editorial influence.

If you are B2C focus, then as you want to reach mass market and you try to get your brand out there, then it would work. However when you want to connect your brand to your consumers you need to think about another approach.

This new approach is gamification. When we launch a gamification campaign, we see results today such as average time on site higher than 8 minutes in the game section. People have fun, dopamine is flowing right through their system and they are engaged. They are in the right state of mind to listen to your messages and to be more sensitive about what you are trying to achieve.

Below you can find an example of the “Vache qui Rit” cheese brand game zone. http://lavachequirit.com/le-monde-du-rire.html

By creating a game environment where people can play, engage with content and be aware of messages, you create loyalty. Today we are bombarded by messages in a very intrusive way. With a gamification campaign such as this one, people come when they have free time, their time. They play how long they want and in return they come back to your site because they had a good time.

Creation of a game zone for any companies in any sector:

Ø Will allow good understanding of corporate messages

Ø Will allow a close link to consumers in a friendly environment

Ø Will allow loyalty as consumers can earn points and then prizes. The more they come back the more points they get

Another example is the System U (French Supermarket chain) one: www.city-u.com

Finally the French Newspaper France Soir game zone: http://www.francesoir.fr/divertissement/index.php

All these examples show the great marketing power games have. They allow interaction line no other. They allow loyalty and more importantly, they allow engagement towards brands.

Games bring quality traffic and will allow any marketing executives to be successful with quick and high Return On Investment.

Give us a call, we will be happy to help you!

2011-12-27T00:49:00.001-08:00

Want to read about games and quality traffic generation? http://tinyurl.com/dxz7grn #gamification

2011-12-12T23:57:00.001-08:00

GCM PROMO (Groupe ConcoursMania) AND GREY EMEA FORM A STRATEGIC PARTNERSHIP http://tinyurl.com/bmzbj9m #gamification

2011-12-02T06:40:00.001-08:00

GCM Promo acquires Actiplay. Read the press release: http://tinyurl.com/c4pe8tk #gamification

Gaming Business Review

2011-11-17T01:50:00.000-08:00

Great new article in Gaming Business Review:

http://www.gamingbusinessreview.com/gcmsnicolasbabin.htm

Check it out!

2011-11-14T04:07:00.001-08:00

GCM PROMO (GROUPE CONCOURSMANIA) AND DAISHINSHA INC. ANNOUNCE A STRATEGIC PARTNERSHIP http://tinyurl.com/bootjj2

2011-10-16T11:04:00.001-07:00

Have you downloaded the latest GCM whitepaper yet? Lead capture and how to gain new market share! http://tinyurl.com/3pjmvnj #gamification

2011-10-08T03:18:00.001-07:00

So long my English friends... have a safe trip home. #rugby

2011-10-06T07:27:00.001-07:00

Have you downloaded the latest GCM whitepaper? Lead capture and how to gain new market share! Go for it! http://tinyurl.com/3pjmvnj

2011-10-04T00:28:00.001-07:00

New blog ticket from GCM Promo. The Gamification summit in New York. http://ping.fm/TJzpp Let us know what you think.

2011-10-04T00:08:00.001-07:00

New blog post from GCM Promo (Groupe ConcoursMania), the gamification summit in New York: http://tinyurl.com/6x89ho7 #gamification

2011-09-18T21:53:00.001-07:00

Back to France after a very busy and succesful trip to the bug apple. Very tough jetlag this morning.

2011-09-16T05:56:00.001-07:00

Back for a second day of a great conference. #gsummit

2011-09-15T08:09:00.001-07:00

Great first sessions at the Gsummit. Great panel discussion. #gsummit

2011-09-15T06:16:00.001-07:00

at the gamification summit NY #gamification

2011-09-14T13:35:00.001-07:00

In New York City... looking forward to the Gamification summit! #gamification

How can a gamification campaign help you reach marketing objectives?

2011-09-07T02:56:00.001-07:00

New post on GCM Promo blog: How can a gamification campaign help you reach marketing objectives? http://tinyurl.com/69n6s63

Let me know what you think. Could gamification help you?

2011-09-03T09:58:00.001-07:00

off to a rugby game with Philippe. Go Bordeaux Begles (UBB)

Great new report from E-consultancy

2011-07-28T08:53:00.000-07:00

Want to know more about internet marketing strategy?
Want to read more about key online trends affecting internet marketing?

Download and have a read : Internet Marketing Strategy

Customer Centricity

User experience
Customer experience management
Voice of the customer

Channel Diversification

Mobile app vs. mobile web
Mobile as the ‘glue’ connecting channels
Mobile commerce

Data

Measuring the value of social media
Social CRM
Attribution management

Social Media

Social for search engine optimization
Social commerce
Social media management

Content Strategy

From bought media to earned media
From impression to expression
Enriched content: video, games, apps, metadata etc.

2011-07-18T23:47:00.001-07:00

Nouveau billet sur le blog de ConcoursMania. Vous voulez tout savoir sur la gamification? http://tinyurl.com/4ywy559 #gamification

2011-07-11T00:23:00.001-07:00

Whitepapers on gamification, have a read and let's discuss: http://tinyurl.com/3pjmvnj #gamification

2011-07-11T00:22:00.001-07:00

Great new case study on OfficeDepot and how they use Gamification. http://tinyurl.com/6ed6xdt #gamification

2011-07-11T00:21:00.001-07:00

Have you had a chance to check our blog? Let us know what you think: http://tinyurl.com/69n6s63

Gamification, what else?

2011-07-10T10:23:00.000-07:00

Have a look at GCMPromo new blog entry where we discuss the gamification market and the differences between Europe and the rest of the world. http://gcmpromo.blogspot.com/

Feel free to comment, I will happily answer.

Le Groupe ConcoursMania ouvre son blog

2011-06-21T12:04:00.000-07:00

Le Groupe ConcoursMania ouvre son blog en Français et en Anglais. Allez le voir et dites-nous ce que vous en pensez. Vous y trouverez un billet sur le pouvoir du jeu mrketing en tant que levier pour toutes les campagnes de marketing et de communication. Posez-nous des questions, nous répondrons. Nous avons besoin de vos retours, n'hésitez pas!
http://concoursmania.blogspot.com/

GCM Promo open its blog

2011-06-21T11:58:00.000-07:00

GCM Promo has open its blog in English. We will be posting regularly about Gamification market news. Today we have a post about Games as a lever for marketing and communication campaigns. Have a read through the blog and feel free to comment. We will be happy to answer. We need your feedback! Thank you.
http://gcmpromo.blogspot.com/

2011-06-02T01:19:00.001-07:00

Whitepaper sur le pouvoir du jeu promotionnel. Téléchargez le, vous ne le regretterez pas! http://tinyurl.com/6g8yzp4

2011-06-02T01:09:00.001-07:00

Great whitepaper about the power of online gaming. I highly recommend it. Get it! http://tinyurl.com/3pjmvnj

2011-05-29T02:16:00.001-07:00

Beautiful weather for the Arcachon triathlon. Wish me luck, first competiton ever for me today!

2011-05-16T00:12:00.001-07:00

That's it ! Our company (ConcoursMania) is a publicly traded company! http://tinyurl.com/6yzwx3a

2011-05-11T01:52:00.001-07:00

Successful IPO for Groupe ConcoursMania. More than 3.5 times oversubscribed! http://tinyurl.com/3dyebuz

2011-04-18T01:44:00.001-07:00

GCM Promo announces his listing on the Alternext NYSE stock exchange in Paris: http://tinyurl.com/3k4ujcq

2011-03-24T02:50:00.001-07:00

New brand identity, new logo and new name for ConcoursMania Group: http://tinyurl.com/6xc2mhy

2011-03-10T23:00:00.001-08:00

Best wishes to all my family and friends in Japan. Hope you are all ok! Gambatte kudaisai.

2011-03-08T08:04:00.001-08:00

ConcoursMania group (GCM Promo) announces its 2010 results. Impressive: http://tinyurl.com/5rcjom7

2011-01-19T02:20:00.001-08:00

GCM PROMO to acquire JEUX.COM, one of the most popular casual gaming sites in the world. http://tinyurl.com/62w3oys

2011-01-01T00:47:00.001-08:00

Happy New Year, all the best for 2011. Tous mes meilleurs voeux de bonheur, sante et reussite a vous et vos proches,

2010-12-31T01:07:00.001-08:00

すべての日本人の友人や家族に新年あけましておめでとうございます。ニコちゃん

2010-12-24T01:06:00.001-08:00

Happy holiday season to all!

Intolerance

2010-12-19T01:54:00.000-08:00

Quote from last night's party: "Chinese are much more educated than Japanese and it is much better to live in China than in Japan". I asked: "where did you go in Japan?" Answer: "I have never been I just heard from Chinese people"...

I dislike intolerance. 99% of the time, it is based on ignorance and stupidity by small minded people.

Everybody is allowed to think what they want but you should be able to argue with valid points when challenged. And, when you realise that others could have other views then back down rather than becoming agressive!

2010-12-06T00:59:00.001-08:00

Le groupe ConcoursMania recherche un(e) expert(e) SEO. Contactez nous: http://tinyurl.com/22tvks3

2010-11-25T08:07:00.001-08:00

Happy Thanksgiving to all my American friends and family. Enjoy the turkey!

ConcoursMania Group ranks 3rd in France and 33rd in Europe Middle East and Africa in the Deloitte Technology Fast 50 and Fast 500.

2010-11-23T04:33:00.000-08:00

Great news for Concoursmania. Please check the press release:

http://www.groupe-concoursmania.com/espace-presse.asp

ConcoursMania Group ranks 3rd in France and 33rd in Europe Middle East

and Africa in the Deloitte Technology Fast 50 and Fast 500.

With a growth rate of over 3073%, ConcoursMania Group, specialized in web marketing

solutions, announces that it has been named 3rd in the Technology Fast 50 from Deloitte in

France (amongst 50 companies rated) and 33rd in the Technology Fast 500 EMEA (amongst

500 companies rated). This award is given to technology companies who show strong

growth and constant development. The company also announces that it has won the

Internet Media and Online Entertainment award.

The Deloitte 2010 award was given to the ConcoursMania Group for its strong growth rate between

2005 and 2009 (5 years of continuous development). During that period, the ConcoursMania Group

has had a growth rate of over 3073%. The ConcoursMania Group is one of the most innovative and

performing companies in Europe, Middle-East and Africa. Specialized in online gaming marketing

solutions, the company publishes online games for its own websites and creates games and

promotions for its customers (B2B).

“We feel privileged to have received such a prestigious award. This is recognition of our hard work

over the past 15 years. Our results are not only due to strong teamwork but also of our capacity to

manage growth. We include our customers, partners and investors into our success. They have

trusted us and accompanied our development from the beginning” stated Julien Parrou, the

ConcoursMania Group President.

Well positioned for many years on its domestic French market, the ConcoursMania Group

demonstrates strong and consistent growth. Its next stop will be outside of France when it starts

European and international development.

About the Group ConcoursMania: www.groupe-concoursmania.com

The ConcoursMania Group provides its customers with marketing online gaming solutions.

The ConcoursMania Group consistently benchmarks the online gaming market and new innovations

to better serve its customers and manages specialized media platforms for on line gaming and

promotions.

The group oversees the entire value chain from inception to promoting the games.

About the Technology Fast 500 EMEA programme

Now in its tenth year, the Technology Fast 500 programme - as well as the accompanying CEO

Survey analysis that highlights the movers, shakers and key trends in the TMT industry - continues

to be sought out by technology companies the world over.

The programme is supported by the Deloitte Technology Fast 50 initiatives, which rank high-growth

technology companies by country, and is sponsored by Taylor Wessing, a leading International law

firm with a focus on the industries of tomorrow, and Fidelity Growth Partners Europe,

a venture and growth capital investor which backs technology entrepreneurs with

aspiration for greatness.

For more information: http://www.deloitte.co.uk/fast500emea/

Press Contacts Sylvie LANDRIT, head of communication - +33 5 57 22 76 62/60

sylvie.landrit@groupe-concoursmania.com

Groupe ConcoursMania – 351 Bd Wilson – 33200 Bordeaux

2010-11-23T04:25:00.001-08:00

ConcoursMania Group ranks 3rd in France and 33rd in EMEA in the Deloitte Technology Fast 50 and Fast 500. http://tinyurl.com/32bf4rb

2010-10-23T02:46:00.001-07:00

Off to the Pyrenees (mountain range between France and Spain) for a week of hiking in the mountains.

2010-10-12T14:07:00.001-07:00

Groupe Concoursmania names Nicolas Babin as Chief Executive Officer. Check the press relase: http://tinyurl.com/32bf4rb #online gaming

Groupe Concoursmania names Nicolas Babin as Chief Executive Officer

2010-10-12T13:35:00.000-07:00

PRESS RELEASE

Bordeaux, 13th October 2010

Groupe Concoursmania names Nicolas Babin as Chief Executive Officer

Groupe Concoursmania continues its growth strategy with the arrival of Nicolas Babin

Groupe Concoursmania is a major player in the on line gaming market. French company of reference in this field since 1995, Groupe Concoursmania has experienced strong growth for several years expanding into new markets and trippling in size over 3 years. Thanks to its organic growth and successful acquisitions, Groupe Concoursmania now offers its services to new markets, actors and countries.

In order to more aggressively support these changes, Groupe Concoursmania has recruited a Chief Executive Officer, Nicolas Babin. He oversees all B2B, support and marketing activities as well as international development with a particular focus on expanding business in Europe.

“I am very happy to welcome Nicolas Babin to our team. His extensive experience and dynamic personality will have a strong impact on Groupe Concoursmania’s growth especially with new actors and in key European markets” stated Julien Parrou, President, Groupe Concoursmania.

“Concoursmania projects are very impressive. Their financial health and strong market share in France are solid foundations for the long term future. Their market sector is growing fast. It is an exciting time to be joining Concoursmania.” added Babin.

Nicolas Babin started his career with Banque Nationale of Paris, San Francisco in 1989 before taking the role of Head of Administration for CATS Software North America in Palo Alto (California). He participated in their IPO in March 1995 before becoming Managing Director of CATS EMEA in London (UK). He joined the Sony group in 1997 as Managing Director Europe for Etak, the Digital Map Company. In 2001, he became European Managing Director for Sony Entertainment Europe in Brussels (Belgium) where he launched AIBO, the first artificially intelligent robot for the general public. Nicolas was named Director Corporate Communications in 2004 for Sony Europe based in Berlin (Germany) where he was responsible for all internal and external communications throughout Europe. In 2008, he became Chief Operating Officer for the European leader in web analytics, AT Internet in Bordeaux (France).

Nicolas has sat on several boards in the US, Europe and Japan.

He has a bachelor degree in computer science and an MBA. He is bilingual French/English, speaks fluently German and has basic working knowledge of Spanish, Dutch and Japanese.

About Groupe Concoursmania: www.groupe-concoursmania.com

Groupe Concoursmania guides its customers in marketing on line gaming operations.

Groupe Concoursmania consistently benchmarks the on line gaming market and new innovations to better serve its customers and manages specialized media platforms for on line gaming and promotions.

The group oversees the entire value chain from inception to promoting the games.

Press Contacts

Sylvie Landrit, head of communication - +33 5 57 22 76 62

sylvie.landrit@groupe-concoursmania.com

Interview on the main French TV channel

2010-10-11T06:39:00.000-07:00

Have a look at the second part of the interview

2010-09-30T02:39:00.001-07:00

Last day at work today... from November 1st a new adventure begins!

2010-07-26T12:13:00.001-07:00

US bound... have a great summer all.

2010-06-28T00:37:00.001-07:00

Fantastic evening on Friday night. The "flower celebration" for the wine society bon temps Medoc and Graves. Great food, wine and company!

2010-05-24T01:35:00.003-07:00

Off to Madrid tomorrow, please do come and join us at the Web Analytics Practioner event.

2010-05-24T01:35:00.001-07:00

Now enjoying summer weather in Arcachon, over 30 degrees Celcius... beach here I come!

2010-05-24T01:33:00.001-07:00

I've been very busy for the past 3 weeks, not much time to post... a week in the East of France, few days in Paris, a day in Lyon...

2010-05-08T08:15:00.001-07:00

Great evening with the Bordeaux International Wine Society. An evening at Chateau Haut Marbuzet, Saint Estephe. The best wine on the planet.

2010-05-04T08:18:00.001-07:00

Back from very productive meetings in Amsterdam. Finally a week in the office!

2010-05-04T08:17:00.001-07:00

Back from very productive meetings in Amsterdam! Finally a wek in the office!

2010-05-03T00:58:00.001-07:00

In Amsterdam, waiting for my colleagues...

2010-05-02T10:58:00.001-07:00

Getting ready to go to Amsterdam for the day tomorrow.

2010-04-26T05:41:00.001-07:00

Getting ready to fly to London. Please come and see us at Internet World stand E6076, Earls Court.

2010-04-22T04:47:00.001-07:00

Finally back in Bordeaux! 16 hours on the train yesterday.... Munich is great but a bit far!

2010-04-19T01:56:00.001-07:00

Finally in Munich! Now on to many important meetings. Let's close them!

2010-04-18T03:35:00.001-07:00

Started my journey... on the train to Paris. So far so good.

2010-04-17T00:35:00.001-07:00

Back from Montreal. Now planning to go to Munich tomorrow, need to be creative as the volcano cloud makes things difficult.

2010-04-14T10:40:00.001-07:00

Finally home from Canada. No luggage though as Air France forgot them in Paris.... #airfrance

2010-04-12T11:10:00.001-07:00

Great meetings in Montreal. The Canadian team rocks! The market is good for us.

2010-04-10T04:27:00.001-07:00

For those of you who know... poutine for lunch!

2010-04-10T04:07:00.001-07:00

I will be posting pictures of our speech at Emetrics Toronto soon. Stay tuned, feedback has been excellent.

2010-04-10T04:03:00.001-07:00

Very lucky on the trip, upgraded on the plane and upgraded at the hotel. Now let's enjoy the nice Canadian weather.

2010-04-10T04:01:00.001-07:00

Now in Montreal until Wednesday. I love Canada!

2010-04-07T15:58:00.001-07:00

Just landed in Toronto, and off to my first dinner meeting!

2010-04-06T05:03:00.001-07:00

Off to Toronto...

2010-03-13T00:54:00.001-08:00

Great evening last night with the Bordeaux International Wine Society. We focused on Pessac Leognan and had a really great time.

Postes a pourvoir

2010-02-07T07:35:00.000-08:00

Urgent. De nombreux postes a pourvoir sur Bordeaux Merignac. Plus d'infos sur www.atinternet.com/Societe/Recrutement.aspx

2010-02-01T23:26:00.001-08:00

Off to the UK for the day. A last minute thing!

2010-01-22T00:24:00.001-08:00

Back from Osaka. Beautiful city and great business meeting. Lots of opportunities. Tomorrow visit of Tokyo!

2010-01-20T07:52:00.001-08:00

Today after 2 very good meetings and dinner with good Japanese friends we went for our first karaoke of the trip! Tomorrow, off to Osaka!

2010-01-19T01:43:00.001-08:00

5 hour long meeting with high potential. Then Shibuya as crazy as ever. Getting ready to go to dinner with 2 very good friends. Tokyo rocks.

2010-01-18T15:07:00.001-08:00

Over jetlag! Now more meetings in Tokyo... fantastic weather here!

2010-01-18T06:54:00.001-08:00

Today after a very succesful business meeting we went to Ginza. Then karaoke with Toshiba and ex Sony colleagues at a Beatles bar! Tsugoi desu ne!

2010-01-17T11:54:00.001-08:00

A bit jetlag... 4:55 am... Japanese traditional meal last night. Suchi and Tempura. Now getting ready for our meetings.

2010-01-17T01:00:00.001-08:00

Fabulous weather in Tokyo. We spent the day at Shinagawa and Akihabara (the HQ for electronics items), overwelming...

2010-01-17T00:44:00.001-08:00

In Tokyo... our lucky day, upgraded on the plane and upgraded at the hotel... great start of the week.

2010-01-06T23:47:00.001-08:00

All meetings confirmed in Japan. Great opportunities ahead. We are very fortunate!

2009-12-31T09:48:00.001-08:00

Happy new year everyone. I hope you all have a fabulous 2010. Best wishes.

2009-12-29T08:03:00.001-08:00

10K run a day following my 11 year old on his bike. Vacation is fun!

2009-12-28T10:10:00.001-08:00

Tonight frech oysters and sea snails, thank you mother nature!

2009-12-26T12:34:00.001-08:00

Back in the connected world. I hope you all had a Merry Christmas. Enjoy your last 2009 week.

2009-12-20T01:00:00.001-08:00

Great party last night with over 40 people. A lot of fun, great food and Christmas carols. Now off to the mountains. Great week to all.

2009-12-19T06:53:00.001-08:00

Big party tonight with new friends and then off to the mountains tomorrow! Great holiday season to all.

2009-12-16T06:31:00.001-08:00

Week in Bordeaux before 2 weeks off!

2009-12-09T02:00:00.001-08:00

Great meetings in Munich. Busy schedule but very successful!

2009-12-06T10:35:00.001-08:00

Getting ready to go to Munich for the week. Last trip of the year. I love Munich, especially at Christmas time.

2009-12-06T03:03:00.001-08:00

Happy Saint Nicolas!

2009-12-03T07:43:00.001-08:00

Very successful event last night in Paris, great business opportunities. Now on my way back home!

2009-11-29T03:41:00.001-08:00

Great party last night, so much fun. Difficult today but we'll sleep on the train. On our way back.